Why Your Real World Business Needs a Website

Is your brick-and-mortar business one of the 60% that doesn’t have a website? If so, this is one time you’d be much better off in the minority. An online presence is crucial to the success of your business.

About 85% of consumers search online for local products and services. That means people are searching for — and not finding — your small business online.

If that alone doesn’t convince you, here are a few more reasons your business needs a site:

  • Accessibility — Your actual store might open its doors from 8 a.m. to 5 p.m., but a website is available 24/7. You can use a site to provide important information, such as your store hours, phone number, location, and descriptions and images of your products and services. You can even connect with customers personally through a blog.
  • Brand Protection — If you don’t register a domain name and create a site for your business, someone else might. In fact, we recommend registering multiple domain names to ensure brand protection.
  • Professional Email — Did you know that when you register a domain name, you can create custom email addresses? For example, if your site is CoolExample.com, then you can create email addresses like Info@CoolExample.com and Sales@CoolExample.com. Having your email address at your business name is much more professional that using a free email service.
  • Promotion — Even if you aren’t selling products and services online, you can use a website to promote your brick-and-mortar business. For example, you can advertise upcoming sales and events, offer special discounts or printable coupons, and highlight what’s new.
  • Online Sales — To capitalize on the growing number of online shoppers, consider selling some of your products and services online. It’s the perfect way to expand your business nationally or globally.

Should vs. Must

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