Is your brick-and-mortar business one of the 60% that doesn’t have a website? If so, this is one time you’d be much better off in the minority. An online presence is crucial to the success of your business.
About 85% of consumers search online for local products and services. That means people are searching for — and not finding — your small business online.
If that alone doesn’t convince you, here are a few more reasons your business needs a site:
- Accessibility — Your actual store might open its doors from 8 a.m. to 5 p.m., but a website is available 24/7. You can use a site to provide important information, such as your store hours, phone number, location, and descriptions and images of your products and services. You can even connect with customers personally through a blog.
- Brand Protection — If you don’t register a domain name and create a site for your business, someone else might. In fact, we recommend registering multiple domain names to ensure brand protection.
- Professional Email — Did you know that when you register a domain name, you can create custom email addresses? For example, if your site is CoolExample.com, then you can create email addresses like Info@CoolExample.com and Sales@CoolExample.com. Having your email address at your business name is much more professional that using a free email service.
- Promotion — Even if you aren’t selling products and services online, you can use a website to promote your brick-and-mortar business. For example, you can advertise upcoming sales and events, offer special discounts or printable coupons, and highlight what’s new.
- Online Sales — To capitalize on the growing number of online shoppers, consider selling some of your products and services online. It’s the perfect way to expand your business nationally or globally.